Projects

Projects

Ray White Projects is a specialised group of project marketing professionals. Collaborating with institutional developers, private developers and receivers, Ray White Projects Erskineville is able to to harness our databases, local knowledge, advertising strength and finance to deliver a fully integrated approach.

Our first two years of operation has seen us sell prime residential projects including ‘One Victoria’ Ashfield, ‘Omega’ Glebe, ‘The Winery’ Redfern, ‘Verde’ Rosebery and ‘Honeycomb Terraces’ Erskineville. The combined value of the 180 individual apartment sales is circa $175M

The services we provide;

  • Comprehensive sales and marketing strategies for off-plan projects and built projects
  • Product design advice (Product mix, target market, buyer preferences)
  • Pricing strategy (individual unit pricing)
  • Project branding and positioning
  • Tailored marketing budgets and media campaigns
  • Sales display planning and fit-outs
  • Furnishing and styling advice for apartment display
  • Marketing tools
  • Website development
  • Market statistics – demographics, research & trends
  • Project Marketing database