MARKETING MANAGER - THE PROJECT MARKETING COMPANY
With a Masters in Business from the University of Sydney and a background in finance as a senior marketing and customer experience manager at Westpac, Louisa has a deep understanding of how the worlds of real estate and finance converge. Her lean methodology training and ability to mobilise and motivate a team efficiently are ideal credentials for her role as business development manager. At the heart of Louisa’s approach is her focus on removing barriers, instead of simply dealing with them, and it is this strategic tactic that enables the team to run like a finely tuned machine. Years of experience in strategy and planning coupled with her passion for design enable Louisa to deliver highly effective communication experiences for developers looking to stand out from the crowd.
Louisa’s knowledge of home lending, finance and property give her a solid foundation for adding value to a residential project. Her skills in branding and marketing enable her to bring the right strategy for each unique development by helping to define the identity, target key selling elements and introduce pathways that emerge into innovative marketing strategies. A specialist in analytics and building an end-to-end customer experience, Louisa’s resourcefulness combined with her proactive approach ensure that every project is showcased in the marketplace as fresh, new and exciting. Working closely with the sales team, Louisa’s priority is to leverage maximum exposure through branding, positioning and marketing to successfully sell it out beyond expectations.