Peter Shield

A stalwart on the property scene for decades, Peter Shield has forged a reputation as one of the most experienced and trusted names in real estate in Sydney. Peter’s expertise and market knowledge is second to none and covers the entire spectrum from running his own high-profile Newtown-based agency to working alongside some of Australia’s leading developers during his years spent working in project marketing at CBRE and Colliers.

Established in 2014, the Project Marketing Company (PMC) was born from the desire to do things differently. The agency’s hybrid tech-enabled service platform has inspired a new way of thinking in this niche sector of the industry with its focus on channelling strategy and technology to revolutionise project marketing. Since opening its doors to a new way of thinking, PMC has been engaged to sell a swathe of premium boutique and mid-size residential projects including Verge, The Winery Redfern and Teracota Alexandria to name just a few. 

Together with an in-house sales and creative team, PMC provides a premium level of service that can save developers both time and money. Working closely with developers, architects and design teams, Peter is able to bring an informed approach to every project. From creating 3D rendering and simulations to dedicated websites and display suites, Peter and his team develop thoughtful, innovative and targeted campaigns for residential off-the-plan and completed development projects across Sydney. His multifaceted skills mean that not only does Peter understand the product and end user but his vision and aptitude ensure top results in even the most competitive markets.